What is swag? With its origins at ad agencies, SWAG was an industry term for promotional products; it's an acronym for souvenirs, awards, wearables and gifts. Swag promotes you, your business, organization, or cause. Promo products, also know as advertising specialties, are used by nearly every business in America and provide a better cost-per-impression for advertisers than almost every other marketing effort (TV, print ads, flyers). Swag is your one-stop shop for promo products. We've been in advertising, with a focus on print production, for over 26 years. Our founder created Swag in 2007 to provide the best customer service to our clients combined with her love of all things print related. Don't take chances with online ordering when you can work with a real person! Let Swag do the work for you.