The Hope vs Cancer Foundation is a new, one-of-a-kind, and innovative pediatric cancer foundation that aims to break the mold and move the needle. Hope vs Cancer is multifaceted with three primary functions: spreading awareness of childhood cancer, raising research and clinical trial donations for children’s cancer, and most importantly, lifting children’s spirits as they are undergoing treatment. Tattoo artists put the foundation in the Hope vs Cancer Foundation. The tattoo community is uniting from all around the world to combat pediatric cancer with Hope vs Cancer as their vehicle. Once considered taboo and frowned upon, tattoos are now an incredible form of healing and increasingly accepted as a popular medium of art. THE 3 FUNCTIONS Awareness: Hope vs Cancer will be the voice and messenger of a sad reality. Children’s cancer is not rare and research is drastically underfunded with toxic and old treatments. Parents tell us all the time, “I can’t believe this happened to my child,” and “I can’t believe this is all we have to fight with.” Lifting Spirits: Pain, anxiety, and fear are part of a daily routine for children fighting cancer. Kids are very visual, and visual distraction during medical treatments has been medically proven to reduce pain, anxiety, and fear. Coping with the drastic cosmetic appearance effects of chemotherapy can also be very difficult on a child. They are conscious of their changes in appearance and can sense other people staring. Our custom temporary tattoos provide the kids with visual distraction and help provide a mental blanket of their appearance. We are often told that they feel like people are staring at their cool tattoo and not how they look. Donations: Grassroots fundraising programs, unique events, and the donor shop help Hope vs Cancer fund promising and advanced pediatric cancer research.