Turnover and lack of engagement are the biggest hidden costs to any business! The Audiobook Publishers’ Association listed The Barefoot Spirit in the top 5 business audiobooks of 2020. This is a totally new form of business audiobook - “Business Audio Theatre” (BAT) where actors voice the parts in scenes that depict the seminal events in the founder’s story, complete with sound effects and music. Listeners identify with the story, the brand, and the founding principles. Used as an on-boarding or brand building tool, companies can entertain and educate to encourage loyalty and engagement. The BAT Team: • Michael Houlihan & Bonnie Harvey - Barefoot Wine Founders, NYTs bestselling authors, workplace culture experts, and pioneers of Business Audio Theatre • Rick Kushman – NYTs bestselling author of The Barefoot Spirit, and A Movable Thirst; Capital Public Radio commentator and podcaster; Sacramento Bee columnist; Stanford Masters in journalism; specializing in demonstrating business principles through story and converting business story to text • Matt Weinglass - Founder Sherwood Players Productions; Producer and Director of the 1st Business Audio Theatre audiobook; Expert at converting text to audio script, identifying and engaging talent, overseeing all production including sound recordings, editing, musical and sound effects. • Ryan Foland - Top Communications Expert, specializing in social marketing and the latest techniques to engage your audience; bestselling author; speaker; podcast host; 4-time TEDx Alumni “Transformational!” - Forbes “Any company that works intentionally on their culture will like this product for on-boarding.” - Bill Higgs, Culture Champs • BAT converts your story into an audio play • Or writes an audio play from your story • Production director conducts audition, casting, and recordings • Editors integrate sound effects and music The result? A training and branding tool that can be enjoyed anytime, anywhere for years to come.