The WANT Button is a social sharing service built on the Facebook Open Graph 2.0 platform that is used by over 5,000 retailers, generating 250 million button views and 15 million product impressions on Facebook. Retailers use the WANT Button to gain exposure on Facebook Timeline and retarget shoppers directly in their Facebook Notifications. The WANT Button also benefits shoppers as they can keep track of coveted items in one convenient location on Facebook and seamlessly share their product tastes with friends. They can also receive personalized deals from merchants that apply directly to products they have an interest in buying. Examples of retailers with the WANT Button include: Edible Arrangements, Burlington Coat Factory, Frederick's of Hollywood, Dermstore, Tommy Bahama, Jimmy Jazz, Sharper Image, Acer Computer.