Loftus Novelty was founded in 1939. The first shop was a tiny hole in the wall located in down town Salt Lake City. Loftus Novelty was the first business in Salt Lake City to offer novelty and magic to the public. In the 1960's Loftus became a wholesale only company. At this time our inventory was greatly expanded to include items from all over the world. We also became a major distributor of balloons in the United States. In 1995 Loftus Novelty was changed to Loftus International in response to our increased importing and exporting business. Loftus International has continued to grow into one of the premier novelty, magic and balloon distributors in the United States.