FC Barcelona wants to help change the world through athletic excellence using knowledge and innovation. Our goal is to create an ecosystem that bolsters knowledge and Our goal is to create an ecosystem that bolsters knowledge and innovation. This ecosystem is based on a model that promotes a culture of excellence and collaboration with prestige brands, universities, research centers, startups, entrepreneurs, students, athletes, investors and visionaries from all over the world. "We want to showcase the decades of knowledge that FC Barcelona has accumulated on topics such as health, nutrition, high athletic performance, the digital sphere and all topics related to sports and its impact on society." What do we do? • Produce and Share Knowledge: Exchange ideas with the most brilliant minds in the world to develop cutting-edge applied research projects. • Codevelop, test, and launch new products and services: Leverage our knowledge in order to partner with other leaders in their fields and create new technologies, processes and experiences that will bring added value not only to the Club, but to society in general. • Promote and nurture an ecosystem: Nurture and build an ecosystem for the sports world: athletic organizations, leading businesses, research centers, universities, entrepreneurs and startups. Our knowledge and innovation activities are divided into 7 areas: Team Sports; Athletic Performance; Analysis and Sports Technology; Health and Wellness; Fan Engagement And Big Data; Smart Facilities; Social Innovation. Barça Innovation Hub - Universitas is Barça Innovation Hub’s digital platform for the transmission of knowledge, and allows knowledge to be valued and shared with the world, through training programs. The goal of Barça Innovation Hub - Universitas is to promote professionalization in the sports industry through a transformative learning experience. It allows us to dream up, produce, and promote effective learning experiences all over the world.