Tourism has for many years been a driver for community development in different countries including Kenya. In fact, tourism can be termed as one of the ‘wonders of the world’ considering the myriad benefits that we have derived from this important sector for decades. This is why over the past one year it has been so painful to watch the devastation on the industry caused by the pandemic. Anchored by the heartwarming mantra – “enjoy your journey”, Wanderlust Diaries Ltd brings together a community of travellers to share stories, authentic reviews and give travel trade a platform to connect, showcase and promote their offerings. The stories by travellers help inspire other travellers, sharing uplifting stories to demystify travel and drive uptake of unique and sustainable tourism experiences. Founded by Amakove Wala in April 2020 during the peak of Covid 19, the group has gained global appeal virtually and is now a movement of travellers sharing stories and documenting experiences while promoting sustainable tourism.