Gathering data is easy, generating value from it is hard. Our solution can connect a visitor with a mobile phone to any physical interest point, for instance a store entrance. Depending on your configuration, you can use several detection points to monitor the entire customer journey at your location. As long as the visitor has a cellphone with them, our solution will work – completely hassle-free! Key insights: - What is the traffic flow like to the interest point and how does it differ during the day and week? - Where do the visitors come from and what demographic groups do they belong to? - Are they new or recurring visitors and what interest points attract them? This information can be used for many different purposes such as campaign evaluation, customer relevance and visit optimization leading to a higher conversion rate and average order value.