Launched in 2006, RADical Group focuses exclusively on managed markets — from managed markets research and strategic planning to creative development, tactical execution, and account manager training. By consolidating all managed markets activities under one experienced umbrella, you’re assured a higher level of expertise…innovative thinking, proven execution, integration with your brand strategy, and consistent messaging from start to finish. RADical is led by a senior management team with more than 20 years of expertise in defining reimbursement strategy and business planning. Applying the lessons learned from the launch of 20+ pharmaceutical and biotech products, RADical Group brings to every engagement hands-on experience in all managed markets segments.