The Tennessee Valley Weather Company launched in April 2020 and services North Alabama, Southern Tennessee, and Northeast Mississippi with daily weather updates and up-to-the minute severe weather information. Born from the legacies of longtime broadcast radio weather leader WLX in Lawrenceburg, TN and the digital powerhouse Shoals Weather organization in Florence, AL, our new entity is tasked with offering over-the-air updates, social media posts, and producing live content on our all new, always streaming digital weather channel. Using the latest weather technology, including our own dual polarimetric doppler radar and advanced forecast systems, our team is fully committed to serving the entire Tennessee River Valley Region of Alabama, Tennessee, and Mississippi with only the best in local weather coverage. Sometimes we're asked why have we committed ourselves to the service we offer. The answer is simple. We're from here. Our families live here and so do our friends and their friends and families too. The point is we work daily to keep everyone safe and informed during all forms of weather... from sunny days to the ones when we have to advise you to "hunker down" from potentially dangerous storms... everyone in our coverage area is of utmost importance to us, especially during severe weather. We will always work to be there for you. 24 hours a day, seven days a week both on-the-air and online. From our weather app to our YouTube Channel, we promise to provide you with only the best, most accurate information possible to help you plan your day to helping you in times of severe storms. Our team possess decades of combined experience that is put to use everyday for you. From seasoned veterans of broadcast meteorology to those who've just earned their degree in our field, each member of our team brings something special and unique to the table that offers our viewers and listeners the most comprehensive picture of weather possible in the region.