ART YOUTH SOCIETY, or sometimes better known as AYS is a creative collective. By integrating different art forms, styles and cultural influences, we wish to give birth to new forms of expression and celebrate our generation’s unique heritage. We support people and ideas we believe in. To highlight the launch, Art Youth Society’s founder Ays Yuva has created a handmade solid gold jewellery line, inspired by street savvy women about town; creative, diverse, good-humored and whip-smart. An effortless way to combine the best of modern and classic, urban and uptown, the Ays Yuva by Art Youth Society jewellery line debuted in December 2012 with the message of love at its core. The idea of Art Youth Society was born in 2010 when Ays Yuva, fuelled by her passion for jewellery and fine craftsmanship, created her first rings. The brand is inspired by fashion capitals New York, Paris and Istanbul, with themes of love and friendship at the core of her designs. In 2012, Khaled Sufi joined Yuva at Art Youth Society. Together they focused on refining the brand’s identity in preparation to launch AYS on a global scale. The unique nature of the brand quickly captured the attention of trendsetters and celebrities from the world of fashion and entertainment. The combination of their cultures, influenced by a multitude of symbols throughout their lives, defines the distinctive styles of the AYS jewellery collection. Encouraged by the success of their rings and earrings, AYS has since expanded the jewellery line to include bracelets, pendants and necklaces. Designs for other projects have also been in the works.