At the age of 21, Leifso was living in a domestic violence shelter when she founded Evio Beauty Group Ltd., an impact-led clean beauty brand on a mission to break stigmas with high performing, inclusive beauty products. Evio joined strategic alliances with some of the world's most recognized industry leaders and won the support of coveted advisors and multi-national retailers such as Urban Outfitters, Shoppers Drugmart, Hudsons Bay and others to grow Evio into a respected thought leader in the beauty industry. From humble beginnings, Evio has carved a new sector for clinically proven, impact-led, clean beauty with it's multi-award winning lip serum recognized as Fashion, Chatelaine and Supergreat's best lip balm of the year in 2022. An alum of Sephora Accelerate and selected as one of Chatelaine Magazine's 2018 Women of the Year, Leifso is an advocate for domestic violence reform and economic justice. Evio's donated more than $510,000 worth of products and funding to 27+ shelters across North America that supports survivors of domestic violence. In 2019, Leifso spoke at Forbes Under 30’s first-ever Global Women Summit in Israel and was recognized as one of Canada’s Top 25 Women of Influence in 2020 along, 2021's Independent Retail Ambassador of the Year Award from the Retail Council of Canada. In 2022 Leifso will be speaking at Haste and Hustle in Austin, Texas alongside Richard Branson. Leifso's pursuit to build Evio from $15 in a domestic violence shelter to the world's first impact-led, clean beauty giant has been optioned for a feature film anticipated to hit the film festival circuit in 2025. Featured in: WWD, Toronto Life, Vogue, New York Times, Chatelaine, Flare, Yahoo Beauty, CBC, CBC Life, Allure, Huffington, Beauty Matter, Beauty Independent, Makeup.com, Cosmetic Magazine, Well + Good ...