Significance Systems is a science-based company that delivers to business leaders, capital markets, international development, marketing, HR and PR. The world now lives in media bubbles. These bubbles move people away from reality. Decision making is often based on a poor orientation with what is actually happening in the world. We are constantly surprised by what happens — e.g. Trump, Brexit... Facebook, Google, Linkedin, Twitter, Newspapers, TV, even focus groups, panels, consultants & experts still leave you in a bubble or subject to bias; most often by design. We need to make better decisions, as individuals, organisations and societies. To do those things, we need better understand the reality around us. How do we do that? Our platform -- Earth.ai -- identifies deep, underlying narratives and their key drivers, for any topic, in any language, over the whole internet. Earth.ai delivers a step change in performance over subject matter experts, social listening, behavioural research or ‘Big Data’ projects. Our simple online products deliver a view of reality that explains the current situation, correlates with what actually matters, and provide key diagnostics to help you effect change. Key leading indicators: - capital market movement - market valuation - sales - brand preference and attribute performance - elections .... epidemics .... crisis .....