Sophisticated Workspace for the Thoughtful Entrepreneur. Primary is the brainchild of Lisa Skye, Danny Orenstein, and Brian Hain. In the winter of 2015, Lisa (an entrepreneurial community builder) approached Danny (a design construction specialist) to launch a vision she created in 2012. Realizing that wellness had helped each of them excel in both work and life, the founders embarked on a journey to combine both elements into a thriving workspace community— leveraging Brian’s health and fitness expertise as Chief Wellness Officer.