Sustaining Forgotten Food Biodiversity __________________________________________ Inspired by Indonesia's wealth on food biodiversity, indigenous wisdom and spiritualisme, Javara was founded 2008, Javara works across agricultural value chain from production to distribution in order to keep alive such as heritage and bring community-based organic products to broader market. Javara’s products are biodiversity oriented, signified and differentiated as being origin-specific, artisanal, traceable, ethically traded incorporate values behind the product and organically produced. As Indonesia’s leading purveyor of biodiversity-based, to date Javara works with tens of thousands farmers, foragers, fishers & artisans across Indonesia from Aceh to Papua. Javara currently holds portfolio of over 240 organic products that are certified under the EU, US NOP and JAS standards. Javara has been exporting to over 20 countries in five continents. Its unique positioning in championing fine biodiversity-based food product from rural Indonesia builds the strong branding of Javara presence both nationally and internationally. Javara has been recognized as the pride of nation and often referred as one of the branding ambassadors of Indonesia. In 2014, Javara named by Forbes Magazine as one of Indonesia’s 20 Global Rising Stars, the only social enterprise in the class. In the same year, the Government of Indonesia also awarded Javara with Anugerah HKI (Intellectual Property Award) for the category of Brand Owner for its dedication in building the brand of rural/community-based products. In 2016 and 2018, Javara received Government’s Primaniyarta Award on the category of Pioneer of the New Market.