We are a content-based company with a consulting DNA. PAC (Pierre Audoin Consultants) is the leading European consulting and analyst firm supporting software & IT service vendors worldwide. Since 1976, we have helped our clients to understand market dynamics, grow their revenue and raise their profile. Our unrivalled understanding of European markets, and deep research coverage help key market players to define their strategy, optimize their go-to-market and increase market share. PAC is an analyst-led consultancy with a team of over 100 experts across Europe. We provide market research and analysis on more than 30 countries worldwide, delivered through our portfolio pillars, Guidance, Insights, and Visibility, and our renowned SITSI® research platform. +++ For more information on our comprehensive research platform SITSI®, please visit www.sitsi.com. +++ For the latest analyst views visit our blog: https://www.sitsi.com/blog +++ Interested in weekly updates on the European IT services and Software market? Sign up to receive PAC´s "Digital Update for Europe" newsletter at: https://go.sitsi.com/PAC_DigitalUpdateEurope