Elliot Rhodes is a concept created out of a passion for belts. We believe that a belt is not only a vital accessory but also a highly personal one. Our goal is to elevate the status of the belt from being an afterthought to being a key to dressing with taste, elegance, style and individuality. We launched our brand and concept with the opening in November 2004 of our Covent Garden store. Our aim is simple - to help our customers find a belt strap that suits whatever outfit they may choose to wear and then, to help them find one or more buckles that can make that belt as versatile as possible and above all a truly individual piece created for them alone. Our unique interchangeable system allows the customer to switch buckles at will, giving them the option to continually modify their belt to suit any number of different occasions. As you would also expect of a specialist store, all of our belts are custom fitted to ensure a precise fit. We make any alterations while you wait so that you can walk away with a belt that fits exactly as it should.