Mediaoptimise is a service that allows advertisers and their agencies to maximise returns from display advertising campaigns. It’s a web-based tool that allows users to focus dollar value on the placements and media partners that generate the best returns. Integrated into most major servers, it fits seamlessly into current traffic process. The technology can handle Javascript, Flash or other rich media. It can also be deployed across CPM, CPC or even CPA campaigns and on most platforms including RTB/Programmatic. Mediaoptimise ensures brand safety by identifying or even blocking the delivery of ads to either undesirable websites or undesirable content as well as identifying fraud and measuring in view delivery.