In 1848 the first Lao Feng Xiang Jewelry Shop opened in the twenty-eighth year of reign of Daoguang Emperor in Qing Dynasty, located in Dadongmen, Nanshi, Shanghai. At that time, the store was named “Feng Xiang Jewelry Shop”. Since then, Lao Feng Xiang has built a reputation and brand founded on history, culture, innovation and tradition. The company has achieved notable and continuous success, and today boasts a network of 2,800 retail stores in Mainland China’s primary and secondary cities as well as New York and Australia – and now Vancouver, Canada. As a result of decades of expansion and strong investments in branding, Lao Feng Xiang has been awarded numerous national honours, including the Most Famous Trademark of China and was recently named the 14 largest luxury company in the world.