Shopper Mogul is a commercial marketing / strategy training and consulting company established by Laurence Trickey and David Trickey. Shopper Mogul provide a marketing / strategy simulation tool - The Shopper Mogul Experience - to support capability training programs, workshops or university courses. Games can last hours, days or weeks depending upon requirement. Participants of the Shopper Mogul Experience compete running companies to get sales, make profit and increase their share prices. As a training tool, it is perfect to bring to life courses in trade/marketing, revenue management, pricing and commercial strategy. the simulation uses thousands of simulated shoppers – drawn from specific consumer types and shopper missions, with different value equations and real world consumer and shopper insights to reflect real life. To date - The Shopper mogul Experience has been run with Managers from 30+ CPG companies and business schools. #ShopperMogul #TheShopperMogulExperience #CEU #WBS