Merkle|Comet specializes in supporting the successful implementation of CRM, marketing, and decision management solutions. Comet delivers complex, real world, inbound, and outbound marketing and customer management technology solutions ensuring that marketing reaches the right customers at the moments that most influence their decisions. Comet has a proven track record from many years of experience in translating marketing requirements into practical technology implementations for global customer service focused enterprises. Merkle|Comet now employs in the region of 350+ people across multiple locations worldwide, with expert advisory services and support, tailored to time zones as well as to local, regional, and global marketplace needs. In March of 2016 Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced its acquisition of Comet. The acquisition is designed to expand Merkle’s global offering and meet the growing international needs of its client base. Merkle|Comet’s expertise in the telecommunications, financial services, retail, travel, and media industries is a strategic match to Merkle’s vertical go-to-market approach. The company boasts an impressive roster of international clients, both shared and unique, that includes brands such as Telefonica O2, Royal Bank of Scotland, Standard Life, EE, Fifth Third Bank, DIRECTV, and Sky. Merkle|Comet’s team of more than 350 experts, led by Group Managing Director, Sam Taverner, UK Managing Director, Iain Levein, and US Managing Director, Paul Skinner, are located across the United Kingdom, United States, and Spain. They will join Merkle’s Marketing Solutions Group, bringing Merkle’s total number of European employees to more than 650 and more than 3,400 worldwide.