Initiative Spain, which operates in both Madrid and Barcelona, is positioned as a leading media agency in growth and new business (Source Recma). To this end, Initiative lives up to its name, taking the initiative in the face of new opportunities with the 'Cultural Velocity' approach, which allows us to quickly interpret and act on digital signals, creating relevant and lasting connections that drive business results for some of the most powerful brands in the market: Amazon, Prime Video, Nike, ONCE, Warner Bros., DIA, Wallapop, LaLiga, NBA, Renfe, Lego, Porcelanosa or Turismo de Islas Canarias, among others. As part of the IPG Mediabrands group, which belongs to the Interpublic Group holding, we have the support of a large business structure that accompanies the talent of the 200 people who make up our agency in Spain.