BILU is an Uruguayan project focused on toy design, with the aim of contributing to a non-stereotyped education of gender and diversity. We are Maria, an Industrial Designer, and Florencia, a Cultural Manager two young sisters entrepreneurs. We work with a multi-talented team of teachers, educators, psychologists, sociologists, and designers, as well as kids and parents. We involve them in every step of the design thinking process. Using a co-design methodology, we ensure arriving at solutions which effectively meet the needs of our customers.