Developing and defining the essence of the brand, structuring a plan that involves all areas of communication and finding the "lifestyle", these are the key differentiators of School/SS99. Founded in New York by Victor Hayashida and Flavia Nogueira, School/SS99 was birthed in order to break down the barriers of traditional communication and advertising by drawing inspiration from history's most creative influences, a la Louis XIV and the finest Haute Couture brands of the fashion world. "Companies need to reinvent the model of brand management," Hayashida says, "there is no point in investing in a branding project that later will turn into a forgotten book on the table." "School/SS99's mission is to occupy the gap that exists today between the process of transforming the brand and the business itself. Our actions are geared for the company to reexamine its soul and from there build communication strategies," Nogueira says. "Our Brand Anatomy® product weds marketing with desire", she emphasizes. Hayashida explains, "Our aim is to transform the brand into people and assist in the management of actions via researching the consumer to understand the desires that move him." Examples of clients include Moët & Chandon, Guaraná Antarctica (Beverage), Coca-Cola Company, Africa Advertising (Omnicom Group), Camargo Corrêa Desenvolvimento Imobiliário (Real State), Procter&Gamble, C&A, Samsung, Fast Shop (Electronics retail), Ambev Skol (Alcoholic beverage), Ambev Brahma (Alcoholic beverage), DM9DDB, Iguatemi São Paulo (Retail), CuboCC (Interpublic Group), among others. To learn more, please visit www.schoolss99.com SCHOOL/SS99