Through its brand known generally as Panasonic, Panasonic Corporation based in Osaka, Japan, is a world-class manufacturer in the field of electronic products, especially for the needs of lay consumers and businesses. In the Asia Pacific, Panasonic first emerged by establishing its first factory in Thailand in 1961. Over the next few years, Panasonic's operations in the region grew. Currently, its operations are in 6 regional areas (80 countries including Indonesia). In Indonesia itself, Panasonic Gobel Indonesia has a very long history and is attached to the hearts of the people. Starting with the presence of radio 'tjawang' by the late Drs. H. Thayeb Moh. Gobel in 1954, the first TV in 1962, as well as the presence of the National brand in 1970. Panasonic Gobel Indonesia is also a pioneer driver of local component supplier companies. Until 2004 the national name changed to Panasonic. Until now Panasonic in Indonesia remains a leading electronics brand that provides innovative products for home appliances (AC, Smart TV, Refrigerator, Washing Machine, Audio Device, Rice Cooker, Microwave, Air Purifier to a variety of hairstyling and skincare tools) among B2C and system solutions among B2B oriented to the local market to answer the needs of the people of Indonesia.