PopUpSummer! is an alternative retailing company that helps designers and brands craft strategic ways to connect directly with consumers and wholesale buyers. People experience brands first-hand, through expert demos, sampling and sales. And they find out about our PopUpSummer! activations, pop up stores and trunk shows via social media, press placements and direct influencers. Your ROI is gauged by the goals we set together. This can include direct sales, e-commerce transactions, new distribution channels, social media channel engagement, new marketing partnerships and applicable, on-the- ground research findings for your brand. These valuable learnings have led brands into their own stand alone stores, toward strategic product pivots and much more.