Who We Are: We are a lifestyle apparel brand with the focus of inspiring all to think outside of the box, find their passions and live their purpose. Passion found and Purpose lived. Passion is Purpose®. *Soulpro: One with the courage to observe, understand, and experience their passions. Our Story: The Soulpro brand began as a multi-media company called Soulprofile Productions. As its name suggests, the company was dedicated to profiling the soul, which it did through music, cultural events, short films and feature length documentaries. Tony Vainuku and Chase D. Mansfield founded Soulpro Lifestyle Clothing and centered the initiative with the marked slogan; Passion is Purpose®. Soulpro's appeal to such an expansive demographic is due largely to its philosophy of keeping an open mind. The accepting and encouraging culture of the brand invites people from every walk of life to search out the “Soulpro”* within us all.