SnapDragon Monitoring tackles online sales of counterfeit goods using registered IP. We specialise in the SME marketplace where counterfeits have the potential to harm unsuspecting consumers while also ruining brand reputations and diverting legitimate income. Our expertise for this has come from years of defending a major baby brand across the world. Counterfeits are a worldwide problem – as we all know – yet many SMEs do very little to protect themselves, even within the nursery and toy industries where counterfeits are rife and offer the most potential for harm. SMEs simply cannot afford to risk their hard-won reputations, not to mention losing out on legitimate income which is diverted by counterfeit sales.