When La Trastienda Comunicación opened its doors in 2004 our intention was to shake-up the way traditional PR firms interact with clients and press in Spain. The aim has always been to provide innovative and effective media access and build brand strategies and awareness for a broad mix of highly creative and successful brands and during these years we’ve remained true to our original objective. The PR agency provides high level day-to-day, strategic public relations for all of its clients. La Trastienda PR is a public relations agency experienced in fashion PR, beauty PR, e-commerce PR, retail PR and lifestyle PR across all media. Working selectively with fashion, accessory, lifestyle and luxury clients that really excite and inspire us, La Trastienda PR believe in becoming an extension of the client’s company and image, not just an outside view. La Trastienda PR have the benefits of a boutique agency – hands-on, creative and personal – but also have the infrastructure and strength of a larger company – senior staff, strategic planning, PR contacts and a spectacular showroom, all combining to offer a compelling integrated Fashion PR service. This is our DNA, linking mind and heart in our daily. -*- En el universo de la globalización dominado por la imagen, La Trastienda se sitúa tras las marcas para diseñar la mejor estrategia de comunicación pudiendo hacer visibles sus productos. Esta labor la realizamos aunando dos frentes diversos y complementarios dentro del mundo de la comunicación del futuro. Por un lado la veteranía como periodistas dentro del sector editorial y audiovisual de la moda. Por otro, la experiencia dentro del mundo de las relaciones públicas. Una fusión necesaria para las exigencias actuales planteándonos darle un enfoque especial, diferente y más atractivo a la comunicación de cada marca.