CORE PURPOSE To deliver the best, by any measure (Value, Quality, Service and Provenance) farm-produced, Great British Birdfood and Great British flowers to our customers. MISSION To be in the top three UK Companies, within an innovative, independent niche, proudly championing our products, which are predominantly sourced from British farms. #grownnotflown OUR VALUES Provide reliable, consistent quality products and service Approachable, trustworthy, friendly and kind A team who offer professional expert knowledge and advice To deliver with a sense of pace and urgency, whilst not compromising on quality A great team of staff who embrace change and who are continually developed to update their skills and knowledge A brave, innovative company – not just run of the mill Right first time To have a positive impact on the communities that we work with Committed to minimising the environmental impact of our operations Have fun whilst delivering all of the above