Good ideas start with understanding. That's where we come in. Ideasmiths offer UX, research and insight Beautiful innovative design begins with simple insightful research. We watch people do things in the places where they do those things and chat with them as we go along. From that rich messy picture we make meaning and produce powerful insights. These insights enable our clients to make lovely things that give users painless experiences. We do all of this with empathy for the users, the involvement of the client, and the humility of a skillful practitioner. It looks simple, but simple is very hard to do well. Ideasmiths offer Leadership and Soft Skills development To deliver great projects, products and services needs everyone to work collaboratively and creatively in complex changing environments. Sometimes these things don't run smoothly. Sometimes people find themselves in roles they don't feel confident or competent to do. Sometimes people (even those pesky clients) just don't play nicely. And that's where Ideasmiths comes in. We help leaders lead and teams to dance.