Who Is BNI? With over 270,000 members in 9,400-plus chapters worldwide, BNI is the world’s leading referral organization. In 2019 alone, BNI member referrals have generated $16.2 billion USD in revenue for our member businesses. We help our members grow their business through a structured, positive and professional referral program that enables them to develop meaningful, long-term relationships. The philosophy of BNI is built upon the idea of "Givers Gain". BNI offers members the opportunity to share ideas, contacts, networks and most importantly, business referrals. Being a member of BNI is like having salespeople working for you every day who market your product or service. If referrals are an important part of your business, then BNI is the organization for you.