StartingDot was launched in October 2011. The company developed and operated registry operations for 3 new generic top-level domain names (TLDs) dedicated to major sectors: .archi, .bio and .ski. It was acquired by Afilias plc in August 2016. The StartingDot signature: - Industry related domains. - Cooperation with the ecosystem of each related industry - Restricted naming policy, in line with the real world - TLD extension acting as an industry label - Secured destinations for Internet users