Action X owns the unique IP for the zombie-themed run: Run For Your Lives (RFYL) is launching a gamified Move-to-Earn sports ecosystem and marketplace for users to immerse themselves into the sports metaverse to earn Energy Coins (EC). The move-to-earn Zombie Apocalypse NFT game encourages users to “Be Active, Be Social”. Users will be rewarded with the native Energy Coins and NFTs when they exercise. With its latest upcoming project, Runners Planet is releasing a collection of 10,000 unique NFTs in collaboration with Mutated Apes Kids Club, MAKC-M1 that are procedurally generated based on interaction with the item. All characters start at the base level and can be upgraded the more they use the Runners planet app. The higher the level of their character, this will grant users access to more games, community events, tokens, collaborations, and many more. Runners Planet was started by Arthur Lin and Takahito Irie in 2020. Together with their advisor, Zee Zheng, Spacechain, they have over 20 years of combined experience in design, blockchain development, and the sports industry. The company has gained huge traction over the past 6 months – launching the first-ever hybrid running event in Asia. Their next phase will be shifting the company headquarters from Singapore to San Francisco from Q2 of 2022 to develop the NFT Game Metaverse.