Frendy was launched in 2020 to unlock the massive, unlocked potential of the 9 out of 10 women in Tier 2-6 towns in India, who are unable to find work. As Frendy Partners, these women can build businesses in their own home, and in the process, address the largest pain points in online commerce in India — trust & last mile distribution. With Frendy, Partners build digital businesses, helping their friends and neighbours access the power and savings of e-commerce, while maintaining the trust and customized service to which they are accustomed. With the combination of an in-home micro-convenience store stocked with 100 high-turn items and assisted access to a much wider range of products available online at significant savings, Frendy Partners provide substantial value to their communities. Based out of Ahmedabad, Frendy currently has over 4,000+ Partners in Gujarat, Rajasthan & Madhya Pradesh, and has rapidly scaled to over Rs. 100 Cr in Annual Recurring Revenue (ARR). Given the trust that comes with the Partners’ existing relationships, Frendy is uniquely well-positioned to successfully bring digital commerce to underserved local communities throughout India, enabled by a logistical model that is tailored to address the complex last-mile challenges of smaller towns in the country. Having started with groceries and household items, Frendy and its Partners are well on their way to build a powerful distribution model to smaller towns in India.