Family owned Softreflector LLC is a trusted producer of the coolest pedestrian safety reflectors. Established 2002, based in Estonia, producing everything from packaging to the end product in-house. We have 2 main business profiles: 1. Retail (selling our ready collections to the retail and wholesale buyers. 2. Give-away sector (producing products with logos etc. by order from our give-away distributors). We take design and sustainability very seriously, our main focus is to minimise the use of plastic. Our product packaging is ECF certified. Usually, product packages are designed with several functions so the consumer will keep the package and uses it for another purpose. Design wise, we have changed the safety world several times and continue doing so. It is most important to keep up with changing times and understand what the consumer really wants. We do that research daily basis and we are never behind. Just the opposite, we predict the trends and often offer new ideas and products which trends will come in the future. As a leader of this industry, we often face a fact that our products and inventions are copied. We do protect our products but not everyone has respect for others nor we are able to track every villain there is. Don't support counterfeit. We have high respect for others design and creation. Creating for a customer and ourselves is our daily procedure and if one has created a cool product but needs some encouragement or advice to wrap it together, You are welcome to contact us. Softreflector has produced reflectors to many important figures (like princes, princesses, ministers etc.) in the world. We have proven that one can be successful even when keeping its word, being accurate, shipping the orders in time, taking responsibility, being sustainable, and taking reasonable risk in inventing new products. We do not look past, we choose to look into the future - this is something we can change! Yours Softreflector team