Trek Florida is a family-owned dealership of 14 Trek Concept Stores. We opened our first store in 2006 in Estero, Florida, and have been growing and serving South Florida's cycling community ever since! Our mission is to "Transform Lives One Bike at a Time", promoting health, joy, and building community. Our dealership offers a full range of Trek Bikes, accessories, and pro service. We are a Top 10 Trek Dealer and have been awarded America’s Best Bike Shops for eight years running.