Sense - immaterial Reality started in Milan in 2018, as buy-out from a top IT player - a public company traded on the Milan stock exchange. Sense is today an innovative software house, developing proprietary products and experiences for business processes conducted remotely, in sales/product development/marketing/e-commerce/industry/events. Sense was born from expertise developed in Aerospace, and is now a leader in the technology of 'Immaterial Reality', an evolution of Augmented and Virtual Reality (AR and VR). Immaterial Reality fuses perfectly the physical and the digital, and is the entry point to the Metaverse of the future. Sense develops, sells and supports AR/VR solutions for the markets of Fashion, Luxury, Textiles, Events, Art and Culture, as important customers dematerialize, virtualize, and create unique business experiences in their sales and product life-cycle. Sense now has 20 professionals and is growing rapidly, thanks to multi-million capital and an investment plan to take it to the Metaverse.