In early September of 2012 Phew was founded. The inspiration for Phew came from our founders’ family needs around entertainment for young children and tools to manage family life. He was motivated to start a company with that idea to make ad free games and apps for children and parents. PHEW aims to creates high quality experiences for family games and applications at an affordable price. We want to help create and develop skills in children through our interfaces that stimulate hand eye coordination and motor skills more than button pushing. We also want to foster the connection between parents and children and bring them more close together. Our aim is to make all of this affordable and attainable. PHEW will help parents to have a little less stress and a lot more relief.