The Institute of Design at Slovak University of Technology in Bratislava recognizes strategic potential of the transfer of academic know-how to practice. Long-term vision of the Institute is to define effective mechanism for commercialization and economic monetization of most of the ideas that are born at the university and let these ideas to contribute to development of local entrepreneurial environment. Therefor the cooperation with companies and production, intensive and agile connection to commercial environment are the main priorities of Institute’s recent year’s strategy. Beside its core educational activities (the Institute provides undergraduate Bachelor degree program, 2 graduate master study programs and doctoral study program), the Institute of Design provides consultancy in the field of integrated product development, industrial design and multimedia presentation. Thanks to recently established Product Development Research Center, which is a part of the University Science Parks, the Institute is able to not only design, but as well prototype and test industrially manufactured products. The facilities of the model-making studio, digital fabrication and visualization laboratory in combination with product photography studio provide the full setup for integrated product development, including initial phase of exploring the first ideas, qualitative user testing, rapid prototyping, production optimization and final marketing presentation.