mademoiselle L was created by Laurence Imstepf Fuentes. Graduated from the "Haute École d'Art et de Design" _ HEAD in 2006, winner of her class, she won the Brunschwig Prize, as well as the Cantonal Fund for Contemporary Art scholarship. In 2012, she won the lily fashion contest with her first collection. The collections are marketed from 2015. mademoiselle L is a Geneva brand that combines three essential poles: functionality - creativity - individualism. mademoiselle L offers urban, minimalist and graphic fashion with architectural lines, diverting streetwear and sportswear universes. with the #A CROSS L project, mademoiselle L breaks away from the calendar of fashion seasons. The project is conceived as a linear and continuous development with #A CROSS L and numbered capsule collections. The creative process is continuous and evolving. Ethical and responsible mademoiselle L campaigns for clean fashion and produces capsule collections in mini-series. production is either local in Switzerland or European in a family workshop in Bosnia. In an ecological concern and to avoid waste, mademoiselle L sources fabric from stock, end of series or recycles its fabrics from old collections.