THE SCENARIO: Africa does not have digital marketing skill benchmarks. This must be concerning to all Brand Owners, Marketers, Communicators and Talent Managers alike in this age of digital. THE SOLUTION: Conduct a continental annual audit of digital marketing skills, with a view to using the results to establish and continuously review the necessary benchmarks. WHO MUST PARTICIPATE IN THE AUDIT: ALL professionals whose roles are affected, in any big or small way, by Digital Marketing and Communications. NUMBER OF SKILLS ASSESSED IN THE 202O AUDIT: 10. Clearly, the audit encompasses all the key digital marketing skills, but this is a key requirement for a comprehensive assessment.