We are here to help people go vegan and stay vegan. What do we want? Simple : a world where humans do not exploit non-human animals. A world where animals are free to exist in their own right. We promote a lifestyle that excludes, as far as possible and practical, all forms of exploitation of - and cruelty to - animals for the purposes of food, clothing or anything else. We also want a just world for humans. A world where resources are utilised in a sustainable way to ensure all current and future generations are provided for ie. a world where everyone has enough to eat. At the heart of the sustainability and food justice agenda is plant-based food production and consumption: veganism. https://youtu.be/E6ehL18rqlM