Working at grassroot levels across the length and breadth of the country, we witnessed that the actual revenue earners at the lowest strata of the Distribution pyramid, also known as Agents or Retailers, often get duped of their earnings by fictitious organisations, time and again, which gave birth to the idea of "AATMA-NIRBHARTA" (translated simply as Self Dependence). Shakti as one of its core value believes in creating an ecosystem, which is built on 100% transparency, as we believe from transparency comes trust and through trust we can move mountains.