Research. Insight. Strategy. Formerly Focused Marketing Associates, Pathfinder has spent nearly 20 years helping business leaders across the United States make better informed and more profitable decisions through market research, business intelligence, and strategic planning. Located in Orchard Park, N.Y., Pathfinder is a women-owned business and sibling company of FARM, one of Western New York’s leading marketing agencies. Visit Pathfinderinsights.com for more information.