iFirsh was founded to refine the purchasing process due to a need for a convenient, efficient way to source quotations without physically going from supplier to supplier. We curb time lost in procuring goods and services. Resources used and offer an expanded market reach for both the supplier and buyer. At the same time, the technology-driven business transformation platform is about “championing small businesses' ' through the use of data to achieve operational efficiencies. It also allows for purchase analytics, real-time market data, data-based decision making and in turn facilitates growth that creates value relevant for scaling business and achieving customer service excellence.