Project One was created to redefine the automotive buying experience on the principle that purchasing an automobile should be an enjoyable process considering it is one of the most expensive purchases of a lifetime. Management seeks to create the most convenient, efficient automobile buying experience by running a non-traditional dealership centered around the consumer and addressing current problems in the automotive retail industry. Project One’s low overhead model, virtual warehouse and automated operating systems enable the Company to price vehicles more competitively than traditional brick-and-mortar dealerships and simultaneously improve the value proposition or convenience throughout the buying process.