E-Incarnation Recycling Pvt. Ltd. (ERPL) was conceived in 2010 with the dream of creating a greener future by recycling and disposing end of life electronic products in an environmentally sustainable manner with a Zero Landfill Policy. Envisioned and incorporated by Mr.Gaurav Mardia, ERPL uses the best available environmentally sound technologies to mitigate the hazardous effects of improper treatment and disposal of E-waste, ensuring protection and preservation of the environment. ERPL’s Integrated E-waste Management Facility aims at reducing the urban environmental degradation and improving the income generation capacity of vulnerable urban dwellers by reorganizing the E-waste recycling system in such a way, that the processes with the highest environmental and health impacts are transferred to the formal sector, which uses adequate and efficient environmentally sound technologies; making sure, at the same time that the capacity for environmentally sound recycling in informal sector is improved.