Ethys Scientific is about Profound Respect based Executive Coaching in Medicine & Technology, inspired by the real work-life experience. Ethys Executive Coaching refers mainly to talented and determined professionals and Excellence in Execution. It is not exclusively intended for the high status&power executives. We believe that the middle management, the high performers, and the informal leaders constitute “the backbone enclosing the spinal cord” of any knowledge-based professional system if seen as a human organism. Ethys Scientific individual or group coaching and Coaching education programs are not meant to enrich people's vocabulary with fancy ambiguous words. They are meant only for a few realistic and essential individualized behavior changes to decrease professional and organizational unnecessary drama. We do not have the ambition to build teams but mastermind groups. Our method is not fighting for arguments to win debates but integrating fragmented authentic knowledge and individual understanding and experience. Profoundly respectful human conversations aim at some different&meaningful organizational habits to reach a better quality of work-life. This is not a world-changing ambition and not a scalable profitable automated communication tool. It is one professional and eventually one group at a time human approach, and will stay like that for the next decade.