Ide Volkswagen in East Rochester is a family owned and operated Volkswagen Dealership. When we say family owned and operated, we mean it. Mitch is the owner, Mitch's wife Anne is the CFO, their son, Rich is the VP and Director of Marketing, and Rich's wife Stephanie is involved with Sales and Customer Relations. We know that buying a car is a big decision, and we want to make it as easy as possible for you. The Ide Family has a simple business philosophy, "Be Fair and Honest."